The world of digital marketing may be scary and confusing at first, there seems to be so many more options that we have ever been presented with before, and lead us to a level of uncertainty as to where to begin. We understand this level of confusion and misdirection, and we aim to bring you the tailor made services that your business needs in order to succeed in the way you have envisioned in your mind, and we bring a high level of experience across multiple fields to deliver these results.
Digital Vs. Physical Marketing
We all remember the good old days, bus stop signs, Yellow Pages, taking out ad space in the local newspaper, it seemed simple. You had a target in mind, and the means to reach that target. Digital marketing is much the same way, and the old bus stops have been replaced with social media, the Yellow Pages with Yelp and Angie’s List, and the newspaper is now in digital format. This is the progression that we have made as people, and as marketers we need to progress alongside it to ensure that we stay relevant.
Google AdWords is a simple and yet effective means to attaining the type of traffic you’re looking for. In the simplest terms you invest in making certain keywords more closely attached to your business. This raises your level of Google search relevance, and brings you more traffic as a means. You have the ability to quickly see an improvement in traffic, and provided your target market isn’t too crowded, this can go on for a little while. In the short term, it’s a great way to increase your ROI, but not the only way you can accomplish this.
Search Engine Optimization
If you’re thinking in the long term, SEO is one of the most effective means you can use for your online business needs. Rather than simply attaching a few words to your company, you have the means to select and target your demographic in a way that grows a little more slowly, but has the staying power due to the key words being targeted are inherently already attached to your business. With the right website, writing, an interconnection between websites, you have a powerful means of website growth that requires little follow up and easy management over the years.
Social media is a powerful advertising tool in its simplicity. You can pay a bunch of money for a bunch of flyers and hand them out door to door and maybe see a 5% return. If you go to an event where 100,000 people are gathered and drop off a box at the door, allowing people to engage the product on their own, you can multiply that tenfold. There is a lot of psychology involved here, but understanding the nature of that beast is part of the services you get with Ceresco Consulting assistance, we bring you the most effective tools across many platforms.
“I Had tried another company for SEO services before, and was sorely disappointed. i wasn’t planning on trying another, but for some reason found myself contacting Ceresco consulting, and am i ever glad i did. the difference was night and day, and their services truly work.” - Dale I
“As I’m sure many clients who have walked through the doors suffered, my business was locked in the days of yore, and i needed assistance in getting with the times. Ceresco Consulting were true professionals, and provided me with a lot of clear options.” – Jenna B